It’s only a few weeks away: the SEMA Show is coming to the Las Vegas Convention Center this November 3-6, 2026! The Specialty Equipment Market Association (SEMA) was formed in 1963, and in the decades since, it has connected industry professionals including original equipment manufacturers, aftermarket manufacturers, trade media, car dealers, specialty equipment distributors, retailers, installers, and restoration specialists.

About the SEMA Show

SEMA’s largest annual event is the SEMA Show. It takes place in Las Vegas, Nevada at the Las Vegas Convention Center. This trade-only trade show brings together industry pros and exhibitors to discover new vehicle trends and product technologies, participate in free career-enhancing education, and connect with fellow industry professionals. Register today as an attendee if you’re involved in the automotive aftermarket and powersports industry, including wholesalers and retailers of automotive parts and accessories; service and installation pros including customization, repair, performance and collision; vehicle upfitters; fleet operators; automotive media and trade content creators; motorsports and off-road businesses; brake, suspension, wheel, and tire businesses; supplier and OE companies connected to the aftermarket. 

Why Attend the SEMA Show?

Industry members, like ALCOM dealers and powersports pros, should consider attending the 2026 SEMA Show to connect with thousands of others across a network of related industries that all work together to make their customers’ lives better. Explore new products and technologies across a range of categories including apparel, batteries, brakes, locks, lights, heating and air conditioning systems, and so many more.

While attending the show, take advantage of educational opportunities, including free educational seminars and add-ons purchased through the show website. Explore educational tracks including: Aftermarket Updates & Future Trends; Emerging & Executive Leadership; I-CAR Collision Repair Training; Inside the Shop; Legislative & Regulatory; Sales & Marketing; SCRS: Repairer Driven Education; Small Business Strategy; Talent Management; Tire Industry Association (TIA); Vehicle Technology.

Visit the SEMA Show Collision Repair Stage and experience free hands-on welding demos, OEM presentations, and talk with top experts in the collision-repair industry. Other show features include the SEMA Show Art Walk, special vehicle displays, and the popular New Products Showcase.

More About SEMA Show 2026

The show hours are 9:00am - 5:00pm Tuesday, Nov. 3 - Thursday, Nov. 5 and 9:00am - 4:00pm on Friday, Nov. 6. On Tuesday, November 3, start your show with the Kickoff Breakfast; this ticketed event has limited seating and includes special presentations and a celebrity keynote with a plated breakfast.

For members of the general public who live nearby or will be in Las Vegas and want to attend, your day is Friday, November 6 – register today for a general public admission for the final day of the show and experience SEMA FEST 2026 and the SEMA Cruise!

Registration is open now and the SEMA Show website has details available about every aspect of the show including who it’s for, how to register and plan your visit, featured exhibitors, free and premium educational series', exciting live demos, and so much more.

Attending the show? Find pro-grade media packs to build the hype among your audience and spread the word about SEMA Show 2026.

For the Road Ahead

Future SEMA Shows are already scheduled for 2027 (Nov. 2-5), 2028 (Oct. 31-Nov. 3), and 2029 (Oct. 30-Nov. 2), so mark your calendars and make this iconic trade show a professional tradition! If you're driving to the show, load your gear in an all-aluminum ALCOM cargo trailer and get ready to discover new after-market accessories to deck it out even further. 

For industry insiders looking to add ALCOM all-aluminum trailers to their dealership lineup, or folks in search of the ideal aluminum trailer for home, hobby or business needs, don't miss out! Whether or not you're headed to Las Vegas this November, you can still get the lightest, most rust-resistant, longest-lasting aluminum trailers on the road. ALCOM's open and enclosed aluminum trailers are proudly made in the USA and built to last. Browse our brand sites below then use the Dealer Locator feature to find your nearest ALCOM trailers dealer.